"Marginal" is obviously subjective but the pool at Lime was probably around $250k - just the pool itself, not the deck/other amenity space.Well, yes on the market-bearing price. But does anyone think this building has the same level of amenities as Lime or Elan? No pool, no gym, no community room, no dog run, fewer parking spaces than units so you're likely to be on a wait list in a year once people are in, etc. Those are things people do pay more for, even if they only add marginal cost to a giant stick-six apartment building. I'm saying lower costs allows you to profitably meet lower market segments who care less about that stuff, and it's surprising to me the gap in pricing isn't a bit higher since people can likely find a unit in a "nicer" building 6 blocks away (though maybe being this far north has a slight location advantage? I dunno.)
For a $25Mish project...